The Research on IMCs Strategy and Brand Equity of Cultural and Creative Industries: The case study of Hua Shan 1914 Creative Park
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Today, each developed country's economic development has gradually focused on tertiary services industry. Taiwan has set up five major cultural and creative parks and Taipei's Hua Shan 1914 Creative Park which is positioned to create a base for the de...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8t7gut |