The Relationship among Product Attribute, Product Knowledge, Product Image, Perceived Value and Consumer Purchase Intention－A Case of Hybrid Electric Vehicle
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Due to the environmental awareness, people began to attach importance to energy efficiency and reduce carbon. This global trend affects us to purchase green product. For this reason, we focus on hybrid car in this study and propose a research framework includin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v7n46j |