The Relationships among Service Quality, Customer Satisfaction, Corporate Image and Cross Purchasing Intention- A Case of Chunghwa Post

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 102 === The business environment is more difficult in the global economic downturn and low profit situation. In addition to the progression of industrial transformation, Chunghwa Post Co., Ltd., facing unprecedented management bottleneck, strived to break throu...

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Bibliographic Details
Main Author: 陳佩瑜
Other Authors: Dr. Ming-Hsiang Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/k4gz3v