The Effect of Brand Awareness and Brand Image on Purchase Intention - An Example of Leisure and Sport Bike Tires
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 102 === In the age of information explosion. The management of the brand becomes core competence of the tire industry. Consumers buy bicycle tires will consider the brand .So the research will be focused to the bicycle tires of brand awareness, brand image, and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tm7d9t |