The Relationship among after-sale service, relation quality and customer loyalty – A case study of P company
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 102 === Abstract The current environment of SMEs is more difficult than that in the past after the financial crisis. Under this circumstance, the research on the customer purchase decision and relationship marketing has just done by our company, however, the study...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/364p6q |