Effects of Qualities of Information System Building Blocks on Brand Equity：A Empirical Study on Bricks and Clicks Stores
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === Abstract With the rapid development of e-commerce, brick-and-mortar retailers began to consider adopting a Brick and Clicks model to enhance their brand value and attract more consumers. Thus, we use the concept of Information System Building Blocks, and divid...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ctbw47 |