The Effects of Celebrities’ and Bloggers’ endorsement of a product on Consumer’s Purchase Intention
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === With the network more and more developed, web2.0 era comes,the network usage ratio increased，Allows consumers contact the network longer, also contributed to the online shopping market continues to grow, online shopping market is also booming、show the importan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46516617945628787308 |