The Study of Enterprises Adopting Green Marketing to Consumer Brand Equity and Purchase Behavior: Ecological Modernization Theory
碩士 === 國立嘉義大學 === 生物事業管理學系研究所 === 102 === Green Marketing is a multi-wins management strategy of enterprises, consumer and environment. Because manufacturing industry making amount of pollution all over the world that consumer focus on the environmental issues. Environmental strategy is the key poin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/79801972713270494055 |