The Influences of Mating Mind-Sets and Brand Concept-Image on Self-Construal and Impulse Buying Behavior
碩士 === 國立嘉義大學 === 行銷與運籌學系研究所 === 102 === In field of consumer behavior, self construal and impulsive purchasing behavior has been studied for decades. However, limited attention has been paid to the concept of self construal and impulsive purchasing behavior in mating mind-sets. Our research use dif...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/97052550323569242611 |