The Influences of Mating Mind on the Brand Extension Fit and Reciprocal Effects
碩士 === 國立嘉義大學 === 行銷與運籌學系研究所 === 102 === This research use mating mind-sets concept by Monga and Gürhan-Canli(2012). First, this research try to study the brand extension fit on reciprocal effects. Second, this research try to study the mating mind-sets on brand extension fit and reciprocal effects....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/38986613387736459970 |