A Study of the Service Quality, Expected Quality, Perceived Quality, Satisfaction, and Word of Mouth-A Case in Singang Incense Artistic Culture Garden

碩士 === 國立嘉義大學 === 管院碩士在職專班 === 102 === This research is mainly to investigate the influence and relationship of the service-quality, expected quality, perceived quality, satisfaction, and word-of-mouth of the Singang incense artistic culture garden.500 valid questionnaires were collected, and of whi...

Full description

Bibliographic Details
Main Authors: Pei-nan Su, 蘇配男
Other Authors: Chih-Hui Hsiao Ph. D.
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/wqjs86