A Study of the Relationships among Participating Motivation, Destination Image, Experiential Marketing and Re-participation Willingness : A Case of The 2013 National Golden Tiger Road Running Race
碩士 === 國立嘉義大學 === 體育與健康休閒學系研究所 === 102 === This study aim to discuss the difference among the motivation of participants, destination image , experiential marketing and the re-participating willingness of racers of The 2013 National Golden Tiger l Road Running Race, so as to discuss the relationship...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/2cwx52 |