The Impact of Customer Satisfaction on Positive Word of Mouth: The Case of Vietnamese Online Fashion Retailing
碩士 === 國立東華大學 === 企業管理學系 === 102 === This online research examines the impact of customer satisfaction on positive word of mouth in Vietnamese online retailing. The role of positive word of mouth is getting important during customer information online searching which leaded by customer satisfaction....
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94512172123072771465 |