Beauty and Sadness: An Empirical Study of 7-ELEVEN Consumers
碩士 === 國立東華大學 === 企業管理學系 === 102 === People rely on convenience store to deal with routine matters more and more. This study uses Stimulus-Organism-Response framework theory to explain comsumers’ behaviors. In this study, social shopping, adventure shopping and past time are the stimulant for person...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ncf98w |