The Study of Consumers in Groups: Researching Brand Identity – An Empirical Study of the Apple Brand
碩士 === 國立東華大學 === 企業管理學系 === 102 === This study aims to explore the continuance intention of community members after brand identification adoption on C-A-B model perspective (Cognition Affection Behavior).The research sample have used Apple products and participated as Apple brand fans in the commun...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z94g3t |