Nuclear: Assimilation and Agglomeration of Brand - The Study of iPhone
碩士 === 國立東華大學 === 企業管理學系 === 102 === Fierce competition among enterprises makes relations between brand and consumers become diversified. This issue has been noticed not only in business operation but also in academic field. This study focuses on smart phones, which play an important role in moder...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w4jhe5 |