A Study on the Determinants of Purchase Intentions of Celebrity-Owned Brands, in the Case of Mayday's StayReal
碩士 === 國立東華大學 === 企業管理學系 === 102 === Rapid changes in the market landscape, swiftly changing consumer demands and accelerated innovation paces in many industries have prompted companies to secure their market positions by continuously making profits. However, past studies mostly focused on the tran...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ndvjaq |