The Study of Applying Social Capital Theory to Explore the eWOM Engagement Behavior : The Case of FashionGuide.com
碩士 === 國立東華大學 === 企業管理學系 === 102 === With the advances in Internet technology, the type of internet become from browse , communication tools, researching to produce content by themselves and develop social relationship through social networking sites. Social networking sites become the new Internet...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62944s |