The Study on the Influence Factors of Customer’s Using Shopping Site Intention : GOMAJI Group-Buying Website as an Example

碩士 === 國立東華大學 === 企業管理學系 === 102 === According to “Taiwan’s Netizens’ Online Shopping Behavior Survey Analysis in 2013” of MIC, the average consumption of the highest growth rate in mobile shopping. In 2013, the annual mean consumption of netizens using mobile shopping was about NT$ 4629, growing by...

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Bibliographic Details
Main Authors: Yi-Chuan Chang, 張逸權
Other Authors: Dauw-Song Zhu
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/9qu6dh