The Influential Factors of Trade Show for Different Industries
碩士 === 國立東華大學 === 國際企業學系 === 102 === Trade shows (TS) are always the excellent sources and opportunities for marketing program. The prior studies demonstrated that interaction quality, environment quality, and outcome quality of tradeshows have significant direct positively related with visitors’ p...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70044790649899578872 |