From the brand image perspective to explore the repurchase intention of smart phones.

碩士 === 國立東華大學 === 國際企業學系 === 102 === With the advancement of information technology and the popularity of the network, the probability of using smart phones has gradually increasing. The users of smart phones have not only focused on telecommunications but also more considered about using of applica...

Full description

Bibliographic Details
Main Authors: Yu-Ting Yu, 俞宥廷
Other Authors: Chiao-Chen Chang
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/427fx7