The Analysis of Marketing Taiwan Lantern Festival and Improving Activity Quality
碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 102 === Abstract Festival is not only a holiday or national celebration in many countries or areas, but also a way to preserve and promote folk culture, arts and related cultural resources. Taiwan’s festival has multiple functions of education, history, ethnicity and...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67910815879272768646 |