Untangle the Enigma of Service Competitiveness:Perspectives from Resource-Based View and the Balanced Scorecard
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 102 === This study chose an emerging service industry as the focus of the study, with eyes on the successful business model of the multi-brand restaurant chain service group - Wowprime Group. On the basis of literature, this study employed the dynamic capab...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ttkh2p |