The Investigation of Multilevel Relationships between Branding Culture and Brand Citizenship Behavior : The Mediating role of Person-brand Fit,Brand Psychological

碩士 === 國立新竹教育大學 === 人力資源發展研究所 === 102 === Under the flourishing of sightseeing, hotel economy has not only created output value but also enhanced the value of jobs in Taiwan; relatively increasing demand of human energy. Therefore, the most important issue: let employees generate positive attitudes...

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Bibliographic Details
Main Author: 鄭宇廷
Other Authors: 江旭新
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/gw8b3m