The Study of Service Quality, Experience Marketing, Customer Satisfaction, and Repurchase Intention--An Example of Starbucks Coffee
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 102 === Due to the westernization of Chinese’s dietary habits, coffee, which was not a necessity in life, has gradually been widely accepted, and having a cup of coffee everyday has become a part of life. Consumes’ demand for coffee is not merely to drink a cup of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78245161403346365136 |