A Study on Factors Affecting Consumer’Internet Shopping Intention for Taiwan OTOP
碩士 === 南華大學 === 文化創意事業管理學系 === 102 === In order to solve the difficulties of marketing and promoting Taiwan OTOP, the Government and some OTOP manufacturers develop marketing channels for founding a new business opportunity through E-commerce. Due to the competitive market, however, the OTOP manuf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78012388087272755299 |