Reference Groups and Brand Attitude: Product Attributes as Moderators
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 102 === This study explores the relationship between reference groups (aspiration group and dissociative group) and brand attitude with product attributes (necessity or luxury product, private or public product) as moderators. Using 240 NIU students as a resear...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gka9hq |