A Study on the Familiarity, Empathy, Destination Image, and Visiting Intention by Watching Mini Short Films
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 102 === Mini short film as the new media is a very popular marketing tool in Taiwan, China and Hong Kong recently. The objective of this study was to measure the immediate impacts of a mini short film on the perceptions of viewers. Based on the conceptual framewor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39125047032482106943 |