A Study on the Familiarity, Empathy, Destination Image, and Visiting Intention by Watching Mini Short Films
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 102 === Mini short film as the new media is a very popular marketing tool in Taiwan, China and Hong Kong recently. The objective of this study was to measure the immediate impacts of a mini short film on the perceptions of viewers. Based on the conceptual framewor...
Main Authors: | Ya-Chun Yeh, 葉雅純 |
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Other Authors: | Yueh-Chun Shih |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39125047032482106943 |
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