A Study of Tourist Behavioral Intentions Towards Adoption of The Mobile Membership Card: Applying the UTAUT Model
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 102 === The rapid advances of technology have tremendously changed every aspect in our life. The industries have introduced mobile commerce sales as a bridge of communication and consumer. eslite bookstore also launched a combined mobile membership card APPlications....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a2am4c |