The Effect of Facebook Fan Page on Consumer&;apos;&;apos;s Purchase Intention-Examples of Budget Fashion Brands and Luxury Brands
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === The advanced development of Information Technology and mobile technology create new consumption patterns. Information is readily available to consumers. Consumers buy products online, read information online before they buy products. They can find any pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zbd999 |