A Study on Well-Known Group Buying Website With ConsumerPurchase Intention:A Groupon- Taiwan Example

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === In recent years, e-commerce platform become mature and stable, group buying became more and more popular, many group buying website face to fierce competition and competitor, group buying website varies greatly, group buying website must upgrade the quali...

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Bibliographic Details
Main Authors: Chuang-hsin Chiu, 邱創新
Other Authors: Huey-Pyng&;#160;Shyu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3at29j