A Study on Well-Known Group Buying Website With ConsumerPurchase Intention:A Groupon- Taiwan Example
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === In recent years, e-commerce platform become mature and stable, group buying became more and more popular, many group buying website face to fierce competition and competitor, group buying website varies greatly, group buying website must upgrade the quali...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3at29j |