A Study on the Impact of Brand Knowledge and Brand Attitude on Purchase Intention in the Airline Industry
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === In the early periods, there are only Full Service Carriers as air transportation. Recently, the number of people who entered and exited Taiwan has a significant growth from nine millions in 1993 to 22 millions in 2013 because of the popularity of travelin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p33njg |