A Study on Intention to Purchase by Using Apps
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 102 === The main aim of this study is to construct a theoretical model of the determinants of consumer purchase intention to shop by APP. The TAM model integrated one external variable: trust. In addition, we selected research subjects from consumers that use APP fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71221786703788489574 |