The study of leading Balanced Scorecard in Nonprofit Organization Branding Strategy:A Case of Fo Guang Shan Buddha Memorial Center

碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 102 === Non-profit Organizations (NPOs) aim to provide service to public without benefit of profit to conduct business for charity, and to inspire social welfare. However, without capital, NPOs are hard to run business effectively. This paper considers that b...

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Bibliographic Details
Main Authors: Ya-Chun Sheu, 許雅鈞
Other Authors: Huey-Pyng Shyu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ndphph