The relationship among multichannel customer value, shopping motive and purchase intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === With the emergence of cloud technology, the popularity of mobile commerce, more and more enterprises adopt an integrated Clicks and Mortar approach. A click and mortar company includes online and offline components, typically a website and a physical st...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62461035440786887157 |