The relationship among multichannel customer value, shopping motive and purchase intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === With the emergence of cloud technology, the popularity of mobile commerce, more and more enterprises adopt an integrated Clicks and Mortar approach. A click and mortar company includes online and offline components, typically a website and a physical st...
Main Authors: | Yi-Ling Lin, 林易岭 |
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Other Authors: | Yin-Chieh Hsu |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/62461035440786887157 |
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