The Study of Relationships among the Private Brand Identity, Consumer Franchising and Word-of-Mouth Intentions by the Pharmacy Store
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Owing to changing of structure of pharmacy industry and the transition of consumer demands, pharmacy industry becomes the competition of distribution market between complicated and intensify, with the rising of private branded product, business establish...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69622725354022162814 |