Consumer''s Perceived Fits and Brand Attitudes: Examining the Mediating Role of Corporate Sincerity
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Companies take two fashionable ways to fulfilling its social responsibilities. First, they integrate a cause of the topic into their marketing program and donate a specific amount of contributions to nonprofit organizations. The other is through social al...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8hcmgs |