Investigating Antecedents of Fan''s eWOM toward Facebook Fan Page
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === In recent years, numbers of department stores and shopping centers have founded in Taiwan. The total number of them keeps increasing, which makes them to create their own fan page on Facebook as a channel to interact with customers. By the “liking”, “leav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54749578506693861876 |