The Relationship between Attitude toward Advertising, Brand Trust and Purchase Intention－An Example of Telecom Industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Due to the rapid development of mobile advertising, the question is whether there is a decreased attraction of people to traditional media. Therefore, this study took one print ad of telecom industry as an example to explore the relationship between attit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64v5um |