The Impact of Perceived Value, Innovation Traits and Personal Innovativeness on Consumer Attitude-The Example of Online Shopping
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Blue Ocean Strategy is a widely discussed topic in recent years. It helps the enterprises to develop products or services which their customers are interested in. However, instead of researching on the customers’ view, many studies or discussions focus on...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73kx6f |