A Study on Utilizing Conformity Behavior to Explore College Students’ Smartphone Purchase Intentions
碩士 === 國立高雄師範大學 === 事業經營系 === 102 === Human beings are group animals. Their thought, feeling, action, life, consumption and other aspects are constantly affected by groups, which makes the individuals to make actions that meet group expectation based on the idea of group identity. This is so-called...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27201885879238073733 |