Explore the virtual goods of free-to-play online games purchase intention
碩士 === 國立高雄師範大學 === 事業經營系 === 102 === With the popularity of free-to-play online games, many game companies hope to attract more users to participate online games. Game companies’ profit model has changed over to selling virtual characters or treasure to make a profit. Accordingly, This study attemp...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09838977138512203642 |