公共圖書館閱讀活動行銷策略認知與活動滿意度關係之研究-以A圖書館為例

碩士 === 國立高雄師範大學 === 事業經營系 === 102 === Abstract This study aims to explore the relationship between the perception toward public libraries’ reading activity marketing strategies and the activity participants’ satisfaction, in order: 1. to understand how the general public perceives the strategies to...

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Bibliographic Details
Main Author: 黃琡珺
Other Authors: 陳隆輝
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/2evrdu