A study of Ad. Microfilm: Ad contents, belongings, Ad values, attitude and share.
碩士 === 國立高雄師範大學 === 資訊教育研究所 === 102 === Micro Film has the benefits of a shorter duration, sharper content focus, and a greater range of publicity compared to traditional ads, Micro Film industries are met with warm reception from public viewers. This study uses Ducoffe (1996), Brackett and Carr (2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28293415963054706058 |