The Impact of Word of Mouth Motivation, Group Norms and Market Maven on Social identity-An Example of Beauty Products
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 102 === With the technological development and prevalence of the Internet, the impact of word of mouth on market increasingly grew because the convenience made consumers be pleased to receive information or share their own experiences through the Internet. Recen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83daz5 |