An Examination of the Relationship among Theory of Planned Behavior, Quality and Trust–Using Taobao as an Example
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 102 === In recent years, the Taobao is springing up in Taiwan and it has affected Taiwan's online shopping population's consumption habits. Attracted by the Taobao is low prices and product diversity. Many people in Taiwan look restless and about to st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k7a2tj |