The Effect of the Carbon Footprint Label Altruism and Brand Image on Purchase Intention
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 102 === Due to environmental changes, global warming has become the focus of world attention, the development of green products has become a modern trend. Carbon footprint concepts related to the upcoming individual or corporate greenhouse gas emissions into ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48266802180042608411 |